How to Set Up HubSpot Webhook Notifications with Webhookify

HubSpot is one of the most widely used CRM and marketing automation platforms, trusted by over 200,000 businesses to manage contacts, deals, marketing campaigns, and customer support. Staying on top of CRM activity is critical for sales teams that need to respond quickly to new leads, marketing teams tracking campaign conversions, and support teams managing customer tickets. With Webhookify, you can transform HubSpot CRM events into instant notifications delivered to Telegram, Discord, Slack, Email, or your mobile device. This means your team can react to new deals, contact changes, and form submissions in real time instead of discovering them hours later in the CRM dashboard.

This guide covers how to set up HubSpot webhooks using HubSpot Workflows and connect them to Webhookify for real-time notifications. The process takes about 15 minutes and works with HubSpot's free CRM as well as paid tiers.

Why Monitor HubSpot Webhooks with Webhookify?

• Instant Lead Notifications: When a new contact is created in HubSpot -- whether from a form submission, an import, or an API integration -- you receive an immediate notification. Sales teams can respond to new leads within minutes instead of waiting for the next time they check the CRM.

• Deal Pipeline Visibility: Track every stage change in your sales pipeline. When a deal moves from "Qualified" to "Proposal Sent" or from "Negotiation" to "Closed Won," your team gets an instant alert. This is especially valuable for sales managers who need to stay informed without micromanaging.

• Form Submission Alerts: Know the moment a prospect fills out a demo request, contact form, or content download form on your website. Webhookify delivers an AI-summarized notification with the prospect's name, email, company, and form responses.

• Multi-Team Coordination: Route different HubSpot events to different channels. Send new deal alerts to the sales Slack channel, form submissions to the marketing Discord, and support ticket updates to the customer success Telegram group -- all from the same Webhookify setup.

• AI-Powered CRM Summaries: Instead of receiving raw HubSpot property data, Webhookify's AI translates CRM events into plain-English notifications. "New contact: Sarah Chen, VP of Engineering at TechCorp, submitted the Enterprise Demo Request form" is far more actionable than a JSON payload.

Prerequisites

1. A HubSpot account (free CRM or any paid tier)
2. Access to HubSpot Workflows (available on Professional and Enterprise plans, or via the free Workflows tool for simple automations)
3. A Webhookify account (sign up free at webhookify.app)
4. At least one notification channel configured in Webhookify (Telegram, Discord, Slack, Email, or mobile push)

Step-by-Step Setup Guide

https://hook.webhookify.app/wh/vwx234yza567

{
  "event": "contact.creation",
  "email": "{{contact.email}}",
  "firstname": "{{contact.firstname}}",
  "lastname": "{{contact.lastname}}",
  "company": "{{contact.company}}",
  "jobtitle": "{{contact.jobtitle}}",
  "source": "{{contact.hs_analytics_source}}"
}

{
  "event": "deal.creation",
  "dealname": "{{deal.dealname}}",
  "amount": "{{deal.amount}}",
  "pipeline": "{{deal.pipeline}}",
  "dealstage": "{{deal.dealstage}}",
  "contact_email": "{{deal.associations.contact.email}}"
}

HubSpot Webhook Events You Can Monitor

| Category | Event Trigger | Description | |----------|--------------|-------------| | Contacts | contact.creation | New contact created in CRM | | Contacts | contact.propertyChange | Contact property updated | | Contacts | contact.lifecycleChange | Contact lifecycle stage changed | | Contacts | contact.formSubmission | Contact submitted a form | | Deals | deal.creation | New deal created in pipeline | | Deals | deal.propertyChange | Deal property updated | | Deals | deal.stageChange | Deal moved to new pipeline stage | | Companies | company.creation | New company created | | Companies | company.propertyChange | Company property updated | | Tickets | ticket.creation | New support ticket created | | Tickets | ticket.statusChange | Ticket status updated | | Tickets | ticket.propertyChange | Ticket property changed | | Marketing | email.open | Marketing email opened | | Marketing | email.click | Link in marketing email clicked | | Marketing | list.membership | Contact added to or removed from list | | Conversations | conversation.creation | New conversation started | | Conversations | conversation.message | New message in conversation |

Real-World Use Cases

• Speed-to-Lead Optimization: A B2B SaaS company routes form submission webhooks to a Slack channel that sales reps monitor. When a prospect fills out the "Request Demo" form, the team sees the notification immediately and the first available rep calls within five minutes. Their response time dropped from two hours to under five minutes, increasing conversion rates by 30%.

• Deal Closing Celebrations: A sales team sends deal.stageChange events for "Closed Won" deals to a shared Telegram group. When a deal closes, the entire team sees the customer name, deal value, and the rep who closed it. The cash sound notification adds a celebratory feel that boosts team morale.

• Customer Success Handoff: When a deal moves to "Closed Won," a workflow fires a webhook to Webhookify that notifies the customer success team on Discord. The notification includes the customer name, deal value, and product purchased, ensuring a seamless handoff from sales to onboarding.

• Marketing Lead Scoring: A marketing team monitors contact.lifecycleChange events. When a contact transitions from "Lead" to "Marketing Qualified Lead," the marketing manager receives a push notification with the contact details, confirming that their lead scoring model is working and that qualified leads are being passed to sales.

Example Notification

Here is what a typical Webhookify notification looks like when a new HubSpot deal is created:

New Webhook Event Received

Source: HubSpot
Event: deal.creation
Endpoint: HubSpot CRM Events

AI Summary:
New deal created in the Sales Pipeline!
Deal: "TechCorp Enterprise License" worth $24,000.
Stage: Qualified. Associated contact: Sarah Chen
(sarah@techcorp.com), VP of Engineering.
Created by: Mike Johnson.

Timestamp: 2026-02-21T11:42:08Z

View full payload in Webhookify Dashboard

Troubleshooting

1. Workflow not triggering: Ensure the workflow is turned on (not in draft mode). Check the enrollment criteria -- the trigger conditions might be too specific. View the workflow history for any error messages.

2. Webhook action failing in HubSpot: If the workflow triggers but the webhook action shows an error, check the URL format. HubSpot requires a valid HTTPS URL. Also verify that the Webhookify endpoint is active by visiting your Webhookify dashboard.

3. Missing properties in notifications: If your notification does not include expected data, check the webhook request body in your HubSpot workflow. Make sure you are using the correct HubSpot property tokens (e.g., {{contact.email}} not {{email}}). Test the workflow with a record that has all the relevant properties populated.

4. Delayed notifications: HubSpot Workflows can have slight delays, especially during high-activity periods. If notifications consistently arrive more than a minute after the event, check if the workflow has a delay action configured. Also verify that Webhookify's notification channels are functioning properly.

5. Webhook not available in free HubSpot: The "Send a webhook" action requires Operations Hub Professional or Enterprise. If you are on the free plan, you can use a custom code action or a third-party tool like Zapier or Make to send HTTP requests to your Webhookify URL as an alternative.

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