Get Instant Email Alerts for Every RevenueCat Sale ( 2 -Minute Setup)

Tired of constantly checking your RevenueCat dashboard to see if you’ve made new sales?

Imagine getting a celebratory email in your inbox every time someone subscribes to your app, renews their subscription, or makes a purchase. No more obsessive dashboard checking, no more missed revenue opportunities, and no more wondering “Did I make any sales today?”

The solution is simpler than you think – and it takes less than 2 minutes to set up.

Why Email Notifications Are Essential for App Developers

Let’s be honest – as app developers and entrepreneurs, we live for those sale notifications. Here’s why email alerts for your RevenueCat sales are game-changing:

The Psychology of Success

Instant Gratification: Get that dopamine hit the moment someone subscribes
Motivation Boost: Each sale email reminds you why you’re building
Progress Tracking: Easily see your sales momentum throughout the day

Business Benefits

Immediate Awareness: Know about sales the moment they happen
Better Customer Service: Respond to new customers while they’re still excited
Revenue Monitoring: Track daily performance without constant dashboard visits
Issue Detection: Quickly spot if sales suddenly stop coming in

Professional Advantages

Email Trail: Automatic documentation of all sales for records
Easy Sharing: Forward exciting milestones to your team or investors
Mobile Friendly: Check sales on any device with email access

What You’ll Need

The beauty of this setup is its simplicity:

A RevenueCat account with your app configured
An email address (you already have this!)
A webhookify.app account (free signup)
2 minutes of your time

That’s literally it. No coding, no complex integrations, no technical expertise required.

Complete Setup Guide: From Zero to Email Alerts

Step 1: Create Your Webhook (30 seconds)

Visit webhookify.app and sign up for free
Click “Create New Webhook”
Name it: “RevenueCat Sales Alerts”
Description: “Email notifications for new sales, subscriptions, and renewals”
Click “Create”

Your secure webhook URL is now ready! Keep this tab open – you’ll need the URL in a moment.

Step 2: Set Up Email Notifications (30 seconds)

This is where the magic happens:

Go to “Integrations” in your webhookify.app dashboard
Find “Email” in the list of notification channels
Enter your email address – use the one you check most frequently
Save your settings

Pro tip: Use your primary email address. This isn’t spam – these are your sales notifications!

Step 3: Connect RevenueCat (60 seconds)

Now let’s tell RevenueCat where to send your sales data:

Open your RevenueCat dashboard
Navigate to “Integrations” in the sidebar
Select “Webhooks”
Click “Add Webhook”
Paste your webhookify.app URL from Step 1
Select your notification events:
- ✅ Initial Purchase (new customers – the best emails!)
- ✅ Renewal (recurring revenue – steady income alerts)
- ✅ Product Change (upgrades – even better than new sales!)
- ⚠️ Cancellation (optional – some prefer not to get these immediately)
Save your webhook

Step 4: Test Your Setup (30 seconds)

Let’s make sure everything works:

Look for a “Test” button in RevenueCat’s webhook settings
Send a test event
Check your email – you should receive a test notification
If no test option is available, don’t worry – real sales will trigger emails once configured

Total setup time: Under 2 minutes!

What Your Sales Emails Will Look Like

Once configured, you’ll receive professional, informative emails for each RevenueCat event:

New Subscription Email:

🎉 New RevenueCat Sale!

Customer: [Customer ID]

Product: Premium Monthly

Revenue: $9.99

Time: 2:34 PM EST

Renewal Notification:

💰 Subscription Renewed!

Customer: [Returning Customer]

Product: Premium Annual

Revenue: $99.99

Time: 9:15 AM EST

The emails are clean, informative, and give you exactly the information you need without overwhelming detail.

Customizing Your Email Experience

Email Frequency Options

Instant: Get an email for every single sale (recommended for new apps)
Batched: Receive hourly or daily summaries (better for high-volume apps)
Filtered: Only get emails for specific event types or revenue thresholds

Smart Filtering Tips

For New Apps (< 100 sales/month)

Enable all event types
Instant notifications
Celebrate every win!

For Growing Apps (100-1000 sales/month)

Focus on new subscribers and upgrades
Consider hourly batching during peak hours
Keep instant alerts for high-value purchases

For Established Apps (1000+ sales/month)

Daily summaries with key metrics
Instant alerts only for major milestones
Separate emails for different product tiers

Troubleshooting Common Issues

Not receiving emails?

Check your spam folder (add webhookify.app to your safe senders)
Verify your email address is correct in the integration settings
Confirm RevenueCat webhook is properly configured

Receiving too many emails?

Adjust event selection in RevenueCat settings
Switch to batched notifications in webhookify.app
Set up email filters to organize notifications

Emails are delayed?

RevenueCat sends webhooks within seconds of events
Email delivery is typically instant but can take 1-2 minutes
Check if the event appears in your webhookify.app dashboard first

Why This Setup Beats Alternatives

Compared to RevenueCat’s Built-in Notifications

More flexible: Custom email formatting and filtering
More reliable: Dedicated notification infrastructure
More features: Integration with other platforms
Better support: Dedicated customer service

Compared to Custom Development

No coding required: Set up in minutes, not hours
No maintenance: Fully managed service
No hosting costs: Everything runs in the cloud
No technical debt: Focus on your app, not infrastructure

Compared to Other Notification Services

Purpose-built: Designed specifically for webhook notifications
Cost-effective: Free tier covers most small to medium apps
Easy setup: Minimal configuration required
Reliable delivery: 99.9% uptime guarantee

Real Success Stories

Emma, Fitness App Developer: “Getting email notifications for each new subscriber completely changed my motivation. I used to check RevenueCat 20 times a day. Now I focus on building features and get excited when I hear that email notification sound. Last week I got 47 new subscriber emails – best week ever!”

David, Productivity App Creator:
“I set up email alerts for my RevenueCat sales and caught a payment processing issue within 10 minutes instead of hours. The immediate email notification when sales stopped helped me fix the problem before losing significant revenue.”

Lisa, Educational App Founder: “Email notifications helped me understand my sales patterns. I noticed I get more subscriptions on Sunday evenings and Thursday mornings. Now I time my marketing pushes accordingly. Simple email alerts led to 23% more strategic revenue!”

Privacy and Security

Your RevenueCat data contains sensitive information. Here’s how your email notifications stay secure:

Encrypted transmission: All webhook data uses HTTPS encryption
Minimal data exposure: Emails contain only necessary sale information
No data storage: Customer details aren’t permanently stored
Secure email delivery: Industry-standard email security protocols
Privacy compliant: GDPR and privacy regulation adherent

Cost Analysis: Free vs. Paid

Free Tier Includes:

Up to 20 webhook calls per month
Email notifications for all events
Basic customization options
Standard support

Perfect for:

New apps with < 100 sales/month
Solo developers testing the waters
Side projects and experiments

Paid Tiers Unlock:

Upto 2000 webhook calls
Advanced filtering and batching
Priority email delivery
Premium support
Team collaboration features

Most developers start free and upgrade only when their success demands it – a good problem to have!

Next Steps: Beyond Basic Email Notifications

Once you’re comfortable with email alerts, consider expanding your notification strategy:

Multi-Channel Notifications

Slack: Share victories with your team instantly
Discord: Engage your community with milestone celebrations
Push notifications: Get alerts even when away from email
SMS: Critical alerts for major sales or issues

Advanced Analytics

Sales trending: Identify patterns in your email notification timing
Revenue forecasting: Use notification frequency to predict monthly revenue
Customer behavior: Analyze subscription and cancellation patterns

Automation Integration

Customer onboarding: Trigger welcome sequences for new subscribers
Team notifications: Auto-notify customer service for new premium users
Marketing automation: Segment customers based on purchase behavior

Conclusion: Your First Sale Email Awaits

Setting up email notifications for your RevenueCat sales isn’t just about convenience – it’s about staying connected to your business success and maintaining the motivation that drives great app development.

In less than 2 minutes, you’ve created a system that will celebrate every victory, keep you informed of your progress, and help you respond quickly to opportunities. Whether it’s your first sale or your thousandth, that email notification will remind you why you started building in the first place.

Ready to get your first sale email?

Sign up for webhookify.app (30 seconds)
Enter your email address in integrations (30 seconds)
Connect RevenueCat with your webhook URL (60 seconds)
Wait for your first sale email (the best part!)

Your next RevenueCat sale is going to feel so much sweeter when it lands directly in your inbox.

Questions about setting up RevenueCat email notifications? Need help with advanced configurations? Join our community or contact support – we’re here to help you celebrate every sale!Bonus Tip: Screenshot your first sale email and share it on social media. Other developers love celebrating these wins with you, and it’s great motivation for the journey ahead.